The Saudi Tamkeen branding is built on empowerment, built on progress, and built on national pride. Inspired by the spirit of Saudi Vision 2030, the identity uses a refined green palette—green for growth, green for prosperity, and green for sustainable Saudi development. These are the values at the heart of Tamkeen’s mission: empowering people, empowering businesses, and empowering the future of the Kingdom’s economy. The visual identity blends bold, modern typography with a dynamic, upward brandmark—upward to show momentum, upward to show ambition, upward to show the rise of Saudi capabilities. Clean layouts, premium finishes, and a confident Saudi tone ensure the brand remains strategic, remains trustworthy, and remains distinctly and proudly Saudi across every touchpoint. Empowerment in purpose. Empowerment in design. Empowerment for Saudi Arabia.