Throughout the year, we collaborated with MetLife on a series of engaging, insight-led campaigns that connected with audiences across key moments. For Ramadan, we crafted a heartfelt campaign centered on health, protection, and spiritual well-being during the holy month. During Movember, our creative focused on raising awareness around men’s health, blending bold visuals with a message of proactive care. The Pet Insurance campaign brought a playful yet emotional tone to the spotlight. Rounding out the year, our Financial Literacy campaign simplified complex topics into approachable, informative content — helping individuals feel confident and empowered in their financial journey.